Are you contemplating a capital campaign? Over many years of hands-on experience Xponential has found that certain key elements are necessary for an organisation to proceed with confidence.
A comprehensive feasibility study will ascertain if, and to what degree, these elements are present or required in your organisation. However, often a simple internal analysis can assist you to identify whether you are positioned to take the first steps. capEZY® is a quick and simple way for you to check your capital campaign readiness. It's an online questionnaire that will give you the confidence that you need to move to the next phase of campaign planning.
capEZY® is our free, no-obligation, online campaign readiness assessment. Simply invest 20 minutes to complete the series of questions and receive a Campaign Readiness Report emailed directly to you.
There is no cost or obligation. It is just another way Xponential is assisting you to make sound choices in your fundraising.
Welcome to Xponential’s capEZY® Organisational Self Assessment Tool (OSAT) which will involve a twenty minute investment of your time. There are seven sections to work through with mostly four questions each: thirty-three questions in total. A valid email address is required for the report to be emailed to you. It is emailed to you immediately upon completion, no waiting (If you do not see the report within five minutes, please check your Junk Mail folder.)
At this time you will receive an email containing two things;
The recommendations of capEZY® provide the organisation with a basic overview of its current capital campaign ‘health’ and highlight potential areas which may require additional focus. These results are only as pertinent as the data fed in. Asking several people from your organisation to complete capEZY® will give you a better spread of responses from various stakeholder perspectives. Organisations seeking individual and specific professional counsel should contact Xponential for a personal consultation with one of our experienced senior consultants. Xponential Philanthropy accepts no responsibility for actions taken as a result of the capEZY® assessment.
To maximise the accuracy of the capEZY® OSAT, please avoid the ‘don’t know’ responses wherever practicable as this response attracts a particularly low score – lower than a ‘negative’ response.
The OSAT tool categories are not weighted evenly, nor the questions within each category. The order of the OSAT questions does not reflect weighting priority. The responses and the categories are all weighted according to a subjective formula that has been applied based on Xponential’s award winning experience with capital campaigns. The capEZY® formula is the intellectual property of Xponential.
Most questions are scaled on a basis of ‘1 to 5’ where ‘5’ represents ‘most positive’. Where the answer can be a Yes - 5 should be selected, where the answer can be a No – 1 should be selected.
At this stage the organisation has a wish to conduct a capital campaign and needs to spend further time finalising its exact needs in terms of finance, timeline, what the final project actually is and how it will impact the organisation’s mission. A feasibility study will need more certain information to provide a realistic market evaluation of a campaign’s likelihood to succeed.
You are part of the way toward being able to define your need for a capital campaign (as opposed to a major gifts program) but have a few gaps to fill in before a project can be presented to the market place in a feasibility study. You will need to be able to define a specific project cost, amount to be raised and timeframe in order to present a case that is seen as well thought out, urgent and compelling.
This evaluation finds that there is a well thought out project needing a definite amount of amount of money within a defined timeframe. This makes it very easy for potential donors and campaign advocates to consider whether they would like to help in this project, or not. The next step toward your feasibility study is to craft a case for support for testing the market place in a feasibility study.
The initial response for this evaluation suggests that your campaign may not be perceived as being so vital that it must be funded NOW. Urgency for the project to be funded now is key to overcome any uncertainties about the economy for the future or competitive elements in the marketplace. Donors will not just appear for a capital campaign, they must be strategically identified, cultivated and asked. At least a year’s lead time is needed to identify, enlist and solicit key donors.
This risk factor evaluation finds that your campaign runs the risk of falling short in donors with capacity to make big gifts, largely due to a lack of market intelligence with potential donors and possible competing campaigns. However it is only a risk if the risk factors are not addressed. Now to act upon the weaknesses and fill the gaps.
The indicators that you have responded to suggest that your organisation has a case for support that transcends simple external market variations. Positioning your campaign then to a well defined market segment within the framework of being a ‘core philanthropic need’ will ensure that your campaign is viewed as urgent and compelling enough to warrant an investment of effort NOW.
It may be that this score indicates your case for support needs significant work to present itself to the marketplace. Your evaluation needs to consider whether the case is weak and needs strengthening or if your case is solid, whether it simply needs to be re-presented in a different manner that highlights its community impact and social good. There are too many fundraising campaigns for an ordinary case to stand above the crowd and get noticed.
The case for this campaign is developing well but needs further input to identify the compelling factors that will assist in enlisting volunteers. A case workshop with some key stakeholders will help ready your case for testing the potential for community support in a feasibility study.
Your case for support appears to tick all the boxes in terms of being appealing for your prospective campaign advocates to be confident in associating their names, reputations and time with your campaign. Being part of the organisation can sometimes skew the finding in this section however if such a case can stand up to public scrutiny and still engender support you will find volunteer recruitment should go smoothly. Your case appears to stand above the crowd.
While you may be able to run a capital campaign the very low score in this section means that your campaign results would be very low financially. Further work is needed to identify and cultivate the top five prospects for your campaign, each capable of at least a significant gift for your appeal. Failure to do so leaves your campaign performing at a low level, which will impact your ability to recruit quality campaign advocates.
The result of this section indicates that you have the basis for a successful campaign, but not yet the ability to run an outstanding campaign. Two or three more high value prospects in the significant gift category will propel your campaign from average to excellent. Your feasibility study should be targeted to network into these new prospects and to seek an opportunity to test their potential support.
This finding suggests that your organisation has a well developed expectation of where it will be able to access high capacity gifts. A dozen such prospects should be selected for interview in your feasibility study to ‘live’ test the market for significant gifts. While the high score in this section suggests a campaign that will easily achieve its goal, it really does need the confirmation of a professionally directed feasibility study, lest false expectations be created.
The evaluation for this critical success factor is very low and suggests that there is much more work to be undertaken internally before your organisation could successfully embark upon a feasibility study. Positive community perception of the organisation and your Board of Directors is critical to assist in recruiting voluntary campaign advocates of influence and affluence.
The organisational readiness of this organisation while clearly heading toward the level required for a feasibility study, does have some potential for quick and easy upgrading. Further Board and Executive education regarding the process of a capital campaign and its critical success factors will give your potential campaign a significant lift in terms of internal readiness.
This organisation enjoys a high level of internal readiness and appears to be poised for a successful feasibility study. This level of internal readiness will mean that your feasibility study will be able to quickly gather the names of prospects for the interviews as well as develop the case for support. The process of the doing the feasibility study will also test this area of your organisation to confirm this evaluation.
There does not seem to be much opportunity for being able to leverage peer to peer influence for your appeal. At least four or five key people are needed to get your campaign going. It is recommended that immediate cultivation commence to identify where the first two centres of influence might be found, and then relationships developed.
This analysis finds that you have some scope for leveraging positive peer to peer influence for your campaign, but that further work is still needed for your campaign to be a success. If at the upper end of the score range, it is possible that a feasibility study will be a good tactic to cultivate such people. If at the lower end of this score range, there will be further need for cultivation before a Feasibility study can be considered.
Your score is very high in this section and suggests that you will have a good number of people with influence to call upon for supporting your campaign. Providing leadership can be shown at Board and Executive level you are well placed for this critical area of testing your campaign’s viability with a feasibility study.
Campaign leadership is non existent or unknown. A capital campaign requires campaign leadership of influence and/or affluence. It is suggested that a period of 6-12 months leadership development be considered to identify, recruit and involve several people who could become influential leaders for your cause, organisation and campaign.
There is the seed of campaign leadership here that should be able to be developed in three to six months. Seek opportunities to sell the vision for a campaign, to invite feedback and to get involvement in the problem solving. This will lead to leadership volunteer prospects being identified for further campaign cultivation.
Potential campaign leadership is strong. The identifiable leadership group should be immediately informed, educated and their support cultivated toward a capital campaign. Private briefings and select small events are ideal vehicles for this. The vision needs to be outlined and potential support for the vision (not necessarily financial) needs to be tested.
Congratulations, based on your responses to this survey your organisation is ready right now to undertake a capital campaign with the highest possible expectation of success. Your next step is to commission a feasibility study immediately that takes your assumptions to the marketplace and tests them with live donors and volunteers. Xponential will be very happy to discuss any elements of this analysis with you, click here to contact a senior consultant who will be happy to discuss your case and recommended next steps.
This is a very pleasing result that suggests your organisation is almost ready to undertake a capital campaign but for one or maybe two areas of weakness. The following comments from each section will assist you to determine which areas need to be strengthened before you commission a feasibility study. With an investment into addressing those key areas you can be ready for a feasibility study in the next three months. Xponential will be very happy to discuss any elements of this analysis with you, click here to contact a senior consultant who will be happy to discuss your case and recommended next steps.
The conclusion of this analysis based on your input is that there is the base for building your organisation to be ready for a capital campaign in 6-18 months time. There is much work to be done to lift your readiness in several areas and the following comments will highlight that for you. Providing effort and resource is invested into addressing these weaknesses you could be ready for your feasibility study sometime in the next 6 months. Xponential will be very happy to discuss any elements of this analysis with you, click here to contact a senior consultant who will be happy to discuss your case and recommended next steps.
Your organisation is not yet ready for a capital campaign, nor even a feasibility study. The following comments from each section will assist you to determine the areas need to be strengthened before you can consider commissioning a feasibility study. Once several of those have been addressed we would encourage you to take this test again and check your campaign readiness momentum. It is likely that you have 9-18 months work of preparatory work to undertake before you can go to market. Xponential will be very happy to discuss any elements of this analysis with you, click here to contact a senior consultant who will be happy to discuss your case and recommended next steps.
It is with regret that this survey concludes you have no chance of running a successful capital appeal at this time and that conducting a feasibility study would be quite premature. Please consult the comments from each section to analyse more clearly where your organisation needs to work further to increase your likelihood of success. Xponential will be very happy to discuss any elements of this analysis with you, click here to contact a senior consultant who will be happy to discuss your case and recommended next steps.