Xponential Australian Major Gifts Benchmarking Study

Xponential’s annual Australian Major Gift Benchmarking Study gives organisations indicators for a successful major gifts program. This study is data driven, with multi-year comparisons, so it will provide objective results to understand how variables affect major gifts fundraising in Australia.

Sign up to participate and learn what others in the industry are doing and how your organisation’s major gifts program compares.

The benchmarking study fills an important gap by in-depth investigation of the “how-to” factors which affect success.

Benefits to Participating Organisations

Benchmarking is a useful tool to inform best practice and program performance. This study will be data driven, so will provide objective results to understand how variables affect major gifts fundraising in Australia.

Correlations are investigated between major gift program results, and variables such as: board and volunteer involvement, organisation subject matter, training, size of total fundraising revenue, methods of solicitation, and longevity of tenure of major gifts staff.

Study Outputs

Your organisation will receive two reports:

  • The benchmarking report showing the trends and correlations found during analysis of all participant data;
  • A report on how your organisation’s program compares.

No individual transaction data and identifying donor information is required for participation. You will not be sharing any information about the identity of your donors.

Annual Study Timing

7 June 2021: Early Bird rate closes

16 July 2021: Final date for participation

19 July 2021: Data requested

6 August 2021: Participant data submitted

September 2021: Reports provided and presentation of results to participants

Please make an enquiry below to receive information about our 2021 study.

MAKE AN ENQUIRY