|
Suspect |
Prospect |
Warm Prospect |
Hot Prospect |
Pending Decision |
Donor |
Criteria |
Suspected capacity to give |
Confirmed capacity to give |
Link to donor established. Pathway to donor gift emerging |
Personal contact made with donor to confirm they are a prospect |
Ask made. Subject to decision making process |
Gift confirmed in writing |
Prospect Status |
|
General Cultivation |
Focussed Cultivation |
Ready to be asked. Dollar amount known |
Presentation made |
Gift closed |
Number of Prospects |
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Resource - Key Task |
Suspects subjected to initial research to quality their capacity to give |
Mini donor profiles to be prepared through internet and networks |
Comprehensive donor profiles to be researched and validated through internet, networks, personal
contact
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Asking presentations to be made with campaign volunteers (centres on influence) |
Multiple meetings queries and negotiations to gain positive decision |
Stewardship of donors for pledge period to ensure the fulfillment of their pledge |
Resource - Time |
Quarter hour per suspect |
One hour per prospect |
Half day per prospect |
Half day per prospect |
Half day per prospect |
Half day per donor spread over pledge period |
Resource Allocation - Days |
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Post campaign |
Total Resource Days (excl. admin, prep) |
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during campaign for donor research, prospecting and asking |
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FTE resource spread |
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post campaign to nurture donors and ensure pledge fulfillment |
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days resource/year |