Xponential Australian Major Gifts Benchmarking Study

Xponential’s annual Australian Major Gift Benchmarking Study gives organisations indicators for a successful major gifts program. This study is data driven, with multi-year comparisons, so it will provide objective results to understand how variables affect major gifts fundraising in Australia.

Sign up to participate and learn what others in the industry are doing and how your organisation’s major gifts program compares.

The benchmarking study fills an important gap by in-depth investigation of the “how-to” factors which affect success.

Benefits to Participating Organisations

Benchmarking is a useful tool to inform best practice and program performance. This study will be data driven, so will provide objective results to understand how variables affect major gifts fundraising in Australia.

You will gain an understanding of industry standards:
including
Length of time between prospect identification and first major gift
Year on year retention
Portfolio size per full time major gift fundraiser
Typical definition of a major gift
Where do organisations find new prospects
Staff/volunteer time commitment compared with program goal
The impact of board involvement
Return on investment
Typical retention rates
Correlations are investigated between major gift program results, and variables such as: board and volunteer involvement, organisation subject matter, training, size of total fundraising revenue, methods of solicitation, and longevity of tenure of major gifts staff.
How the results can inform your major gift program:
including
How much staff and volunteer time should be allocated to your major gifts program
How many major donors and prospects should those staff and volunteers work with (portfolio size)
Which solicitation, stewardship and prospect identification methods are producing the best results (conversion from major gift prospect to donor)
The typical number of prospects needed to gain/convert one new major donor
The typical duration from initial identification to solicitation

Study Outputs

Your organisation will receive two reports:

  • The benchmarking report showing the trends and correlations found during analysis of all participant data;
  • A report on how your organisation’s program compares.

No individual transaction data and identifying donor information is required for participation. You will not be sharing any information about the identity of your donors.

Annual Study Timing

14 June 2024: Early Bird and Loyalty Discount rates closes

17 July 2024: Final date for participation

19 July 202: Data requested

12 August 2024: Participant data submitted

From September 2024: Presentation of results to participants

Please make an enquiry below to receive information about our 2021 study.

MAKE AN ENQUIRY