Discover the keys to a thriving major gifts program with Xponential’s Australian Major Gifts Benchmarking Study, the one and only benchmarking study that focusses solely on major gifts. Powered by data driven insights and multi year comparisons, this exclusive study offers you objective, actionable results to understand how variables shape major gifts fundraising in Australia.
Elevate your organisations major gift success and stay ahead of the curve.
From 2027, the Australian Major Gifts Benchmarking Study will be conducted every two years rather than annually. Each Study will now capture two years of data, providing a more meaningful and accurate picture of major gift fundraising performance.
This change recognises both the time required by participating organisations to compile data, and the reality that major gift fundraising typically unfolds over an 18 month or longer cycle. A biennial approach better reflects how major donor relationships develop and how changes in strategy, resourcing, and practice translate into results.
The next Study will be conducted in 2027. If you’d like to discuss your major gifts program or an upcoming campaign in the meantime, our team is always happy to help.
Correlations are investigated between major gift program results, and variables such as: board and volunteer involvement, organisation subject matter, training, size of total fundraising revenue, methods of solicitation, and longevity of tenure of major gifts staff.
Your organisation will receive two reports:
No individual transaction data and identifying donor information is required for participation. You will not be sharing any information about the identity of your donors.
16 May 2025: Early Bird and Loyalty Discount rates closes
14 July 2025: Final date for participation
18 July 2025: Data requested
11 August 2025: Participant data submitted
From September 2025: Benchmarking webinar and individual workshops.
| Organisation Size | Full Fee | Loyalty Discount |
|---|---|---|
| Standard (<$10 mill) | $3,300 | $2,600 |
| Large (>$10 mill) | $4,000 | $3,200 |
