Direct mail is a blend of the science of marketing with the art of tapping the intangible motivations that philanthropy offers its practitioner. This is why no two direct mail appeals can actually be the same, it needs to be a dynamic program that adjusts to specific donor needs.

However experience shows that in general terms, donors respond to similar hooks and cues when it comes to prompting a decision to give. Direct mail works so well for budget fundraising because it works a system, and the system works year after year with minor variations.

Xponential is able to offer a service unlike others available. through its strategic alliance with direct mail specialists Mailmakers. Xponential provides the program analysis, developing a one to three year direct mail plan. It then works with Mailmakers to provide the database advice, expert copywriting, graphic design and program management.

Why settle for less when you can have the best of both worlds?

Click here to make an enquiry about how Xponential might be able to assist you with a direct mail campaign.