major gifts
A Major Gift program is an ongoing campaign designed to get major donors supporting the organisation over many years. While the level of major gift may vary from institution to institution, the marketing methodology suggests that it generally ought to be targeted at amounts of $5,000+. Some have described a major gift as being of a level that makes a significant impact upon being able to achieve the cause’s mission.
Strategically a major gift program switches the marketing emphasis from organisation needs to donor development. Cultivating the donor as a long-term and loyal supporter becomes the goal, not just raising money to fund a program.
A major gift program needs to be part of the annual fundraising program, not just an occasional adjunct. It is not a one-time campaign in the same sense of a capital campaign.
Click here to make an enquiry about how Xponential might be able to assist you in your major gifts program.
Strategically a major gift program switches the marketing emphasis from organisation needs to donor development. Cultivating the donor as a long-term and loyal supporter becomes the goal, not just raising money to fund a program.
A major gift program needs to be part of the annual fundraising program, not just an occasional adjunct. It is not a one-time campaign in the same sense of a capital campaign.
Click here to make an enquiry about how Xponential might be able to assist you in your major gifts program.
major gift campaign
Staff drivenVolunteer supported
Consultant established
Case is more operational, but big ticket
Asking can involve event, mail and personal
Cost of fundraising is usually 30-35%
capital campaign
Volunteer driven
Staff supported
Consultant directed
Case is a one-off capital need
Asking is only peer to peer
Cost of fundraising is usually 10-15%
Staff supported
Consultant directed
Case is a one-off capital need
Asking is only peer to peer
Cost of fundraising is usually 10-15%
An Xponential major gift program is designed to leverage the greatest value out of an organisation's supporter base. This is a resource that the organisation already possesses, although it is often under-utilised.
feasibility study
A capital gift campaign can raise you many millions of dollars, the first step is a feasibility study.
fundraising strategy
Wheather you've been doing things the same way for years or thinking of starting a new program, a complete external analysis of your organisation can provide an objective insight into the strengths and weaknesses that may lie before you.capEZY
Free Campaign Assessment
capEZY is a quick and simple way for you to check your capital campaign readiness. It's an online questionnaire that will give you the confidence you need.